Author Archives: Donald Finnaeus Mayo

Union Club launch for Insider’s Guide to Betrayal

Last night saw the official launch of The Insider’s Guide to Betrayal by Donald Finnaeus Mayo at the Union Club in London’s Greek Street. Family, friends, figures from the world of publishing as well as guests from many walks of life gathered at the event to chat with each other and receive signed copies from the author.

With the horrifying events of the past few weeks events on everyone’s minds, the issues raised in the novel have seldom been more pertinent. How do we effectively counter terrorist atrocities that threatens us all, and to what lengths is the state justified in going in order to protect its citizens?

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Donald Finnaeus Mayo signing copies of his latest novel “The Insider’s Guide to Betrayal” at the Union Club in London’s Soho

We’d like to thank everyone who came to the event, and to the Union Club for hosting such a fabulous evening.

 

The perfect Gift for anyone who loves writing

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Take the pain out of giving this Christmas – look no further than Betimes Books’ Gifts

In many ways, it was born out of frustration. Frustration with editors who want the same formulaic junk that sold by the bucketload last year, frustration with editorial decisions being made by accountants, frustration with marketing departments who reserve their entire budget for the same half dozen or so big names, frustration with being constantly depressed by the gloomy state of the publishing industry.

People still like to read good books, don’t they? I know I do. They can’t all want the latest ghosted biography from some C-list celebrity or yet another Andy McNab knock-off.

So I was delighted to join the list of Betimes Books, a new imprint designed to retain the best elements of publishing (good taste, rigorous editing, high production values) whilst taking advantage of the digital revolution that, frankly, caught the traditional publishers napping. I mean, these are the guys who pretty much handed their entire digital content to Amazon on a plate. I don’t see a company like Apple letting that happen.

At first it felt a little bit like being on one of those funky, indy record labels back in the nineties. But then I realised the flip side of having a multi-billion strong global audience one click away meant a whole lot more work to be done. By me. Time had to be carved out for blog posts, twitter, Facebook, new media marketing initiatives; a whole new language and skills set had to be embraced. It didn’t really matter what I thought about these innovations, they were now part of my job description. Bottom line, if I didn’t roll up my sleeves, get over my technophobia and do it, it wasn’t going to get done. The world would continue turning without me and my books.

One of the joys of this past year has been seeing the way the imprint has grown whilst retaining its editorial integrity. The titles are so different, the authors have such diverse experiences and backgrounds, yet there’s a common thread that makes them recognisable as part of a stable. I think it’s the French literary tradition coming out in our founder and editor.

So it seems entirely appropriate that we celebrate our first year with Gifts, our contribution to the new age of literature in the form of a collection of Bittersweet Christmas Stories. There’s one by each author. It’s a really good way to have a look around the list, introduce you to some of the writers, see what you might like to explore more of.

Gifts is available to read as a free PDF or Mobi, as an e-book for £0.79/$0.99, or in paperback for £4.79 directly from Betimes Books

My own novel Francesca is also available there or can be purchased directly here.

Francesca reaches Tasmania

Francesca reaches Tasmania

The first copy of Francesca to reach Tasmania (unless you know different!)

The other day I received a photo purporting to be the first copy of Francesca to arrive in Tasmania. It reminded me what a rapidly moving and global business book distribution has become, how ideas can travel across continents and oceans at the click of a mouse.

It was rather different in the era when Francesca was set, the mid 1970s.  Long before the days of the internet, mobile phones and social media, it was far easier to keep people in the dark. Tyrants and dictators used this to their advantage. Hiding their shameful acts often required little more than muzzling the press, censoring the mail, closing the borders and keeping foreign journalists out of the country.

Now the problem is too much information – so much is accessible but how do you know what to look for amidst all the noise? The danger now isn’t so much something will be hidden from view, more that it will be overlooked amongst decreasing attention spans and the tsunami of information overload.

So far I’ve been blessed to have heard from readers as far afield as the United States, Canada, Asia and Australia, as well as the United Kingdom, where I am currently based. In the same way, I see from the stats pages that this blog is read in dozens of different countries around the world. When I look at the figures I am overawed at the power technology has to connect billions of people from all over the world.

There’s another reason I was particularly gratified to see a copy of Francesca reach the shores of Tasmania. I have a particular affection for Australia’s island state, for its rugged beauty, for the friendliness of its people, for its environment, much of which remains unspoilt. Some years ago I spent several months there, writing the first draft of a novel that will be published later this year. I’ll be writing more about that in future posts.

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Sea cliffs along Tasmania’s spectacular coastline. Photo by John McLaine

Until then, I hope you are enjoying Francesca, wherever you are. Please continue to pass it on to your friends; I have found that word of mouth is still the most effective means of communication, even if it comes via twitter, Facebook or any of the other burgeoning social media out there. And if you have read it, please post a review, either here in the comments section or on Amazon.

You can order your copy of Francesca here 

It’s out!

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I am delighted to announce that Francesca was released earlier today, and is available worldwide through Amazon in paperback or Kindle format.

To purchase a copy click here

Please feel free to post comments here on this site, and reviews on Amazon.

Alternatively, you can email me at donaldfinnaeusmayo@yahoo.com

With many thanks,

Donald Finnaeus Mayo